Search Engine Optimization (SEO) is no longer optional — it’s essential. For businesses in Kochi, Kerala, mastering SEO means being visible where your customers are looking: Google, Bing, and other search engines. At Two Brothers Media (TBM), we specialize in helping local and national brands improve their organic presence, attract more targeted traffic, and convert searchers into loyal customers.
Whether you’re building a new website or optimizing an existing one, this SEO guide will help you understand how search engines work and what you must do to be discoverable online.
1. What is SEO? (Search Engine Optimization)
SEO — short for Search Engine Optimization — is the practice of improving your website so search engines like Google can understand, index, and rank your pages higher for relevant search queries.
Good SEO means:
✔ Search engines can crawl and understand your content
✔ Users find your site easily
✔ Your pages show up for the right keywords
✔ You attract more qualified leads and traffic
In simple terms: great SEO connects your business in Kochi with people actively searching for your products or services.
2. How Search Engines Work
Search engines don’t “think” like humans — they use software called crawlers to scan web pages and index content in massive databases. When someone searches, Google compares its index to the query and returns the most relevant results.
Basics of the process:
Crawling: Discovering pages across the internet
Indexing: Storing and cataloging content
Ranking: Deciding what pages to show for a query
Your goal with SEO is to make sure search engines can easily crawl, index, and rank your site for keywords that matter to your business.
3. How Long Before You See SEO Results?
SEO isn’t instant — it builds over time. Changes you make today may take weeks or even months to fully impact search rankings.
Typical timeline:
🟡 Minor improvements: a few weeks
🟡 Competitive keyword visibility: 3–6 months
🟡 Strong, sustainable organic growth: 6–12 months
SEO is continuous: ongoing content creation, optimization, and analysis help you maintain and grow rankings.
4. Help Search Engines Discover Your Content
Before optimizing, check if your site is already indexed. Search:
site:yourdomain.com
If your pages appear, Google has crawled and indexed them. If not, ensure there are no technical blocks preventing indexing.Submit a Sitemap
A sitemap is an XML file listing all your important URLs. Submitting it via Google Search Console helps search engines find your content faster.
Internal Linking
Link your own pages logically — this helps crawlers and spreads SEO value across your site.
5. Technical SEO: Make Your Site Search‑Friendly
A. Crawlability
Ensure search engines can access your pages. Don’t block essential resources like CSS and JavaScript.
B. Mobile‑Friendly
Google uses mobile‑first indexing — meaning your mobile site version is considered first when ranking. Ensure responsive design across devices.
C. Fast Page Speed
Slow sites frustrate users and negatively impact rankings. Optimizing images, using caching, and reducing unnecessary scripts all improve speed.
D. Structured Data
Adding schema markup helps search engines understand your content and can improve rich results like star ratings, FAQs, and product details.
6. Organize Your Site for Users & SEO
A well‑structured website improves user experience and helps search engines understand content relationships.
Use Logical URLs
Example of clear SEO URLs:
https://yourdomain.com/digital-marketing-services
https://yourdomain.com/seo-services-kochi
Avoid confusing parameters or random numbers.
Organize Pages by Topic
Group related pages into directories like:
/services/seo
/services/social-media
This helps Google recognize topic clusters — improving topical authority.
7. Eliminate Duplicate Content
Duplicate content dilutes your SEO efforts because search engines struggle to choose which version to show.
✔ Use canonical tags
✔ Set up redirects from duplicate URLs
✔ Maintain one clear and unique version of each page
8. Write Content That’s Useful, Relevant & People‑First
Search engines reward content that users find helpful and authoritative. Aim for:
🟢 Clear and engaging writing
🟢 Well‑structured content with headings
🟢 Answers to real searcher questions
🟢 Unique value — don’t copy competitors
Content should match search intent — what users want when they type their query.
9. Think About What Users Actually Search For
You must consider the language your ideal customers use:
🔹 “SEO services in Kochi”
🔹 “Digital marketing agency near me”
🔹 “Affordable SEO company in Kerala”
🔹 “Best social media marketing Kochi”
Use these phrases naturally in your:
- Page titles
- Meta descriptions
- Headings (H1, H2, H3)
- Body content
10. Avoid Distracting or Intrusive Ads
Ads that block content or disrupt users hurt engagement — and engagement metrics matter in SEO.
Ensure ads are:
✔ Not covering main content
✔ Relevant and non‑intrusive
✔ Optimized for mobile
11. Link to Relevant Resources
Links remain a core SEO factor.
Internal Links
Connect relevant pages within your site to:
✔ Guide users
✔ Spread link equity
✔ Improve crawl efficiency
External Links
Link to trusted references when relevant — and use “nofollow” if you don’t want to pass SEO value.
12. Optimize How Your Website Appears in Search Results
Search results include:
🔹 Title Tags – The main clickable headline
🔹 Meta Descriptions – The snippet shown under your title
🔹 URL Slug – The web address displayed
Optimizing these elements increases click‑through rate — which signals relevance to search engines.
Why SEO Matters for Your Kochi Business
👉 More visibility
👉 Increased organic traffic
👉 Higher quality leads
👉 Better long‑term ROI than paid ads alone
If you want to dominate Google Search locally in Kochi, Kerala, your SEO strategy must be structured, user‑centric, and aligned with search engine best practices.
Partner With TBM — Your SEO Experts in Kochi
At Two Brothers Media (TBM), we craft bespoke SEO strategies that help businesses:
✔ Rank for competitive keywords
✔ Improve local search visibility
✔ Generate more leads and sales
✔ Build long‑term organic authority
To Learn more, refer here.
